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Strategic Entrepreneurship (4th Edition), by Philip A. Wickham
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The text offers an up-to-date, accessible and rigorous examination of a strategic approach to entrepreneurial management and emphasises its distinction from small business management. The text integrates both conceptual and practical ideas from a broad grounding within wider economic, psychological and other social science disciplines.
The book is written in a clear style, with coherent and logical organisation of themes, and effective visualisation of key ideas to facilitate students’ learning and lecturers’ course planning & delivery. It provides comprehensive coverage of the fast-growing field of entrepreneurship teaching and research.
- Sales Rank: #2579524 in Books
- Published on: 2006-09-21
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 9.70" h x .88" w x 7.50" l, 2.43 pounds
- Binding: Paperback
- 648 pages
Most helpful customer reviews
0 of 0 people found the following review helpful.
Strategic Entrepreneurship (4th Edition)
By Mr. Q. Silvand
Strategic Entrepreneurship (4th Edition)
I though this book was very bad. It is packed with spelling mistakes; the writers do not know the existence of the subjunctive.
It is aimed at American teenagers of minorities and feminist activists.
This is NOT a book about business; it can just about teach you how to set up your own hot-dog stand.
Not recommended.
0 of 0 people found the following review helpful.
Entrepreneurship
By Jersey Girl
I didn't find this book of any use for me. It doesn't even contain answers for the questions at the end of each chapter. It was expensive too, and I don't know how to get rid of it. However, maybe it's just me... My friend, who I took a course together with - loves it.
0 of 0 people found the following review helpful.
Strategic Entrepreneurship (4th Edition)
By John J. Keppeler
I had to purchase this textbook for a graduate level class on Entrepreneurship. The book is extremely dry and cumbersome, something I did not expect considering the subject. If you have to purchase it for a class, so be it...if not forget it!!!
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